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ABHIBUS - CPA

App Name: AbhiBus App preview link: Playstore- https://play.google.com/store/apps/details?id=com.app.abhibus&hl=en_IN MMP: Adjust Geo: Pan India Targeting: Gender: Male & Female Age group: 18 to 45 Attribution windows: Install to Booking: 7 days User journey events: Bus search, Booking confirmation User journey Event definitions: Bus search (Users initially search for the bus), Booking confirmation (Triggers on successful bus ticket booking) Optimisation event name: Booking Confirmation Event Name on Adjust: Booking Confirmation Gross Payout: INR 80 A new user is defined as someone who books on the AbhiBus app for the first time with their mobile number. Event Name Token ID Bus Home 6ap2p1 Bus Search 8zitsi Booking Confirmation cukuuk Note : Validations for the campaign will be based on the numbers that are deemed valid as per the Mfilterit report and the CRM. There is no click cap but the client suggested keeping it at 0.5 or above; we will have to calculate it ourselves once the report comes. Please note, Mfilterit fraud % must be under 20% at all times. We will be strictly monitoring the fraud using Mfilter reports, and if a high fraud is seen, we will be taking calls to optimize the campaign to reduce the fraud.